It certainly feels like Samsung is taking over the world right now – at least, the Android world. There's no doubt that last year's Galaxy S2 was the phone of the year.
And not in recent times, discounting Apple of course, can we remember the anticipation and expectation of a phone as much as the Galaxy S3.
If you needed a barometer of this, just look at how it was unveiled. Not at MWC like lots of others, but its own event, proving the Galaxy line has reached the level where it can guarantee hoards will come just for an unveiling.
The name was even 'confirmed' at a recent event by a researcher, which means it's coming closer and closer to reality.
But that's last season's device, and we're looking forward to the next level of what to expect in the Galaxy SIV.
